4 Tips for Web Design That Drives Sales
Every business owner wants a website that encourages visitors to take the next stop: buy or contact. If you’re looking for a professional web design in essex service, We Are Polar have put together helpful tips for web design that drives sales.
Regular, high-value blog posts are among the most effective ways to attract traffic to your website. A blog’s look, feel and layout play a major role in whether or not your content gets read – so it’s important to make sure your articles and images are presented attractively, and responsibly for mobile use. The best way to present blog content is with a custom WordPress design, which can be tailored to your branding and type of content on the rest of the website. Use photos taken in-house for articles, and make sure your blog includes an up-to-date search function for users to find content that they need quickly.
Attractive, high impact videos are another effective way to get your messages across in an engaging way – especially if they’re well designed and produced. Clearly display them on your site and help win over your visitors, converting the traffic into customers.
Above all, the more regular your content, the better your site will do. If people know you produce high-value content on a daily basis, they’re much more likely to come back to your site every day for more information – which helps to boost your traffic, sales and consumers’ trust!
If your business has brand guidelines, then it’s best to stick to them to establish a consistent presence both online and offline. Consistent design throughout the website will create a stronger perception of your brand to visitors and will help you to make more sales.
Strive for consistency in your images, colour palettes and any filters or effects used on your images and in your typography; your typography should be up to date and easy to read. It’s advisable to use no more than two fonts, which should both complement each other and help to communicate the nature of your brand.
Clear order of graphic information
Put yourself in your visitor’s shoes to understand their user experience of your website; simple but effective calls to action make your visitor’s journey around your website less tiring and confusing.
It’s important to avoid information overload. Make effective use of the space around your site’s typography, imagery and layout, and don’t be afraid to use blank space in your design. A lot of websites cram their content and products in the top section of the website – “above the fold” – in the hope of winning over customers. This can however end up having the opposite effect – confronting the customer with too much, too soon. There’s nothing wrong with blank space or having to scroll down, so use it!
A responsive website adapts its layout to fit different screen sizes, from smartphones to widescreen TVs, to provide the best user experience on any device. A well-designed responsive website for mobile screens can drastically increase your traffic and sales – especially now that smartphones are the number one device among UK internet users, according to Ofcom. We are also spending nearly twice as long browsing on our phones (almost 2 hours a day on average) than we do on laptops and computers. So, if it’s hard to buy from your website on a phone or tablet, then they’ll buy elsewhere.