How Mental Models Helped Teams Do What They Dreamed (Part 1/2)

// November 13th, 2008 // Video

By Indi Young

Are there [m]any examples of how “the transformative and the amazing” stemmed from a user research seed? If you think of the interface or the product being the way that people work together as a team, I’ve seen a lot! I’ve seen how mental models help people ward off requests from corporate for stupid ideas, how the models increase qualified leads, make sense of where a process is broken, convince VCs that another round of funding is a good idea, and that a new product line requested by execs shouldn’t be pursued … yes, stopped in its tracks. I’ll present short case studies of how transformation for the people within an organization still counts as amazing.