How to Lie with Design Research (Part 2/2)

// November 13th, 2008 // Video

By Dan Saffer

Doing design research is hard. Some would say too hard. And the results…well, the results might not be what you want them to be. How can we make our research data support the products we want to make, not just those the users need, and make some good $$$ at the same time? Come find out.