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Promotional Ideas To Increase Brand Awareness
How effective has 2017 been in terms of spreading the word about your brand? There’s always room for improvement so follow these marketing tips in the new year.
The best marketers always plan ahead, so now is the time to be thinking about your promotional strategies for 2018. You may want to factor in some of the latest digital innovations as well as utilising the more tried-and-testing traditional methods that still produce outstanding results. Much will come down to budget, and analysing the ROI of your marketing efforts throughout 2017 – which techniques worked, which were disappointing? Here are some ideas for you to work with in your planning meetings.
Update Your Promotional Materials
While digital marketing tends to hog the limelight, there is much to be gained from investing in hard printed materials to spread the word about your business. 54% of consumers surveyed admitted that they want to receive direct mail from brands that they’re interested in, with 42% actually reading or scanning the materials that they receive. With such impressive results, it’s essential that you invest in keeping your brochures, leaflets and other marketing materials up-to-date. Brochure design is a key component in attracting the consumer – pay attention to elements such as colours, fonts, product placement and using copy that engages the reader.
Increase Your Online Visibility
As use of the Internet increases year on year, companies understandably place much emphasis on giving their online presence a boost. If buyers can find your business online, then those leads might convert into site visits and potentially sales. There are many ways to market your business online. PPC will give you immediate visibility, but if you’re looking for a more affordable way to cement your reputation online over the longterm, then you might consider investing in organic SEO to make sure your site can be found at the top of Google’s search results. Devise a strategy to keep your social media accounts updated regularly, publishing frequent but useful posts to ensure that your followers remain loyal. Make sure that you have accounts on all the major platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat and that your brand message remains constant across all channels.
Video marketing is another digital innovation that has been making a big splash throughout 2017. 48% of marketers had planned to add video to their content marketing this year, and this trend shows no sign of slowing down. 4 out of 5 consumers believe that demo videos are useful, while 4 times as many customers would prefer to watch a product video rather than reading about it.
A particularly powerful tool is to hold a marketing event and if you’re planning to do so in 2018, then now is the time to source a venue, set a date and spread the word to your potential attendees. The Event Marketing Institute conducted the Event Track Study in 2015 which found that 74% of consumers had a more favourable impression of a brand after attending one of their events. Such promotional occasions give you the opportunity to showcase your product, talk one-on-one with potential customers, increase loyalty and awareness about your brand, as well as generating a great amount of excitement. You can even combine other types of marketing into your event, such as inviting an industry influencer to become your keynote speaker, or livestreaming footage to your blog.
It is essential that you keep a tight grip on your budget when strategising your marketing ideas for 2018 and it is equally important to have tracking in place so that you are able to fully understand how successful your promotions are, and where improvements can be made.