The Importance of Fleet Branding for Small Business Marketing

The Importance of Fleet Branding for Small Business Marketing

When you’re a small business, you’re constantly envisioning your list of clients to grow quickly so that you can employ more people; you want to grow and become an established company in your area. Fleet branding for small business marketing can help make this vision become a reality.

 

Extend your reach dramatically

Professional fleet vehicle branding companies use high-quality vehicle vinyl products from 3M when manufacturing wrap, graphics and lettering. A professional graphic display can generate up to 16 million visual impressions in just one short year, studies suggest. This is a staggering number when you consider the average wrap lasts around 5 years.

Cost-effective branding

Whether you want to wrap one vehicle or an entire fleet of company vehicles, speak to a professional car wrapping service to get more information on its effectiveness and how it can boost your business. Professional companies will work alongside you to create a look that’s unique to your brand and identifies your business. They will help you to create a design that looks great on a broad range of vehicles and will provide you with the best return on investment and reaching new customers.

Target your approach

The traditional billboard and roadside adverts puts you at the mercy of the traffic that goes past that location. If you are lucky, a few members of your target demographic will go past the sign and see the message. If the traffic doesn’t consist of these potential customers, chances are you are displaying your ad to a group of consumers who are unlikely to respond to your product or service offer.

Mobile advertising – versus stationary adverts – is far more successful at optimising the target of your preferred demographic. When you compare the cost of this advertising medium to other marketing techniques, you will be pleasantly surprised to learn that the wrap costs the least on a per-impression price comparison.