Author: Sandra Hall

Why Your Company Logo Is More Important Than Ever

What Influence Will Visual Branding Have On The Next Generation? The importance of creating a strong visual message which conveys the ethos of your organisation through a strong and impactful company logo. We’re all familiar with the Nike Swoosh, the golden arches of McDonalds and the apple with a bite missing from it from Apple Inc. – these are all examples of world-famous logos that you’d recognise without the need for any other branding. But it’s not just enormous global corporations that can use the company logo to great effect. Recent statistics have found that it only takes consumers...

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